
February 12, 2025
Lea Primožič; public relations and marketing communication, science communication of sustainable construction
I was born in Koper and lived there until I went to study to Ljubljana. I lived abroad for a while, and then I returned to my hometown Koper, where I also live today.
I did my bachelor’s degree at the Faculty of social sciences, University of Ljubljana at the program Marketing communication and public relations. For the master’s degree I chose the Faculty of economics in Ljubljana. Few years ago, I decided to start also a PhD study, that I am currently finishing at University of Primorska’s Faculty of Mathematics, Natural Sciences and Information Technologies.
I am responsible for the PR activities at InnoRenew CoE, and a PhD student specializing in science communication. My work revolves mostly around how to communicate complex scientific concepts about renewable materials and sustainable construction to the general public. Through various communication channels such as press releases, news items, events, etc. I inform the broader audience about the institute’s activities and achievements. I try to make scientific information accessible, engaging, and understandable to individuals who may not have a background in this field. So, I write and read, and translate a lot (everything we publish is always both, in Slovene and in English).
I always start my day with reading emails and making a daily “to do” list. Then I get my coffee, and I start with ticking off things from the list with the aim and hope to cross everything before I finish the working day.
The fact that it is very diverse and it gives me the possibility to be creative, to always learn something new and to be growing. I also have to mention my coworkers that make the days in the office much nicer.
The diversity that I like, its also challenging. It is important to find balance between different tasks.
Hm..There have been several great scientists throughout history who have made significant discoveries. It is hard to single out only one individual.
Music has a special place in my daily life. Probably for every significant event in my life I have a song that reminds me of it.
I read a book The Choice by Dr. Edith Eva Eger. It is a very powerful story of a Holocaust survivor, that teaches us how we cannot control always what happens to us, but we can control what we put in our mind. I listen to music daily, and I like watching TV series – I am currently watching The New Amsterdam.
I have few favourite spots, and all include the sea. I consider myself very lucky to live in a place like this.
A lot of things actually, life is beautiful!
Life goes on, and if you want to keep the balance, you need to keep moving.
Wood has a special charm for me, because it brings to mind the joys of spending time with my family in the snowy mountains.