Lea Primožič and Dr. Andreja Kutnar, InnoRenew CoE researchers, recently published a scientific article, “Sustainability Communication in Global Consumer Brands”, in Sustainability.

The researchers primarily goal was to investigate and to understand how the wood furniture industry, textiles, and car industry are communicating about sustainability on their online channels. These industries all produce products that consumers need daily, and also produce similar amounts of harmful emissions in their manufacturing processes, which considerably contribute to pollution.