Eric is currently a Professor of Forest Products Marketing and Interim Department Head of Wood Science and Engineering at Oregon State University (OSU), where he has worked since 1994. He received a B.S. in Forest Products Business Management from the University of Idaho in 1990 and a PhD in 1994 from Virginia Tech, specializing in Forest Products Marketing. His current research areas are organizational innovation, bioeconomy transition, corporate social responsibility, and strategic marketing. He is co-author of Strategic Marketing in the Global Forest Industries. He teaches innovation and marketing management topics at OSU for undergraduate and graduate students as well as for regional industry managers. He is Editor of BioProducts Business and Associate Editor of the Canadian Journal of Forest Research. He serves as a deputy of Division 5 (Wood) in the International Union of Forestry Research Organizations (IUFRO). Eric is honored to be a Global Expert for the InnoRenew Center of Excellence.